Graphic Design: Art with a Purpose
When it comes to web design and app design, the importance of a good graphic designer cannot be understated. They are the people that can change the appearance of a company from being a mom and pop shop into a company that is professional, client-focused and on top of industry standards.
It’s a common misconception that graphic designers only build logos and pick out colours for companies. While this is a part of what they do, the role of a graphic designer ranges from image creation and organizational structuring to recognizing psychological tendencies and championing brand standards.
A good graphic designer does what they do for a calculated reason and purpose; they don’t just make a print piece blue because they think blue is pretty. The fact of the matter is graphic designers are skilled professionals that provide a service that is honed through years of training AND innate aesthetic abilities that cannot be taught.